The Curtis Group

Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales

Our Blog

Prana S20 End of Season Sale

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Retailers, starting July 23, take advantage of the Prana End of Season Sale!

50% off all non-carryover styles
(also excluded are the 4/15 and 6/1 apparel and swim deliveries)

The fine print:

  • Sale is on all non-carryover styles only (also excluded are the 4/15 and 6/1 apparel and swim deliveries)
  • Order must be placed on dealer.prana.com
  • Valid for US and Canada.
  • Cannot be applied to existing open orders.
  • All orders must ship ASAP.
  • Offer applies to specified Spring 20 product only – spreadsheet available via this Dropbox link 
  • Discount will be applied to price.
  • Discounted pricing will be maintained through end of 2020.

Covid-19: Slow the Spread in Public with a Buff

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As of Friday, April 3, 2020 the CDC now recommends Americans consider wearing cloth face covering in public. NPR reports, it is mainly to prevent those people who have the virus — and might not know it — from spreading the infection to others. The guidelines do not give many details about coverings beyond: “cloth face coverings fashioned from household items or made at home from common materials at low cost can be used as an additional, voluntary public health measure.” The news is hitting across the country today, including our local New Hampshire Valley News paper.

Local New Hampshire newspaper, Valley News reports on new Covid-19 guidelines for the general public on April 4, 2020.
Local New Hampshire newspaper, Valley News, reports on new Covid-19 guidelines for the general public on April 4, 2020.

Protection Many People Already Have

Every skier or snowboarder, and possibly hunter, fisherman, climber, or runner probably has at least one Buff® in their gear. We’d like to suggest you use your Buff to cover your face while out in public. While not an approved medical device, a Buff® is a great way to cover your nose and mouth in public to protect against the potential spread germs related to Covid-19. This gives a whole new meaning to Buff Brand Products tagline “multifunctional headwear”.

For those that might not have a Buff®, they can be purchased at any local ski shop, outdoor shop, fishing shop and even some hardware and general merchandise stores. Many of these stores that are not deemed essential are still taking orders from their online stores and shipping. If you are having trouble locating a Buff® to use, please use our Contact Us form and we will help you locate an online store to buy one from. While you’re shopping online you may want to purchase a Gift Card from that store  or your local shop too. Now is the time to support your local (ski, outdoor, bike, etc.) shop if you want them to be around when this whole mess ends.

Online retailers where you can buy a Buff today

(Shops will be added as we learn of more!)

Specialty Retail SS20 prAna Orders on Hold

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Yes, we hear you and we are all in the same boat.  PrAna is going to hold all SS20 orders for specialty dealers from 3/17 until 4/20.  If you want the orders to ship just let us know and we can make this happen.

In light of the COVID-19 crisis, and the influx of requests to hold, push, and cancel orders prAna would like to be proactive and make sure they receive approval before shipping. This will hopefully reduce costs of cancelling orders already in process at the warehouse and returns and refusals. Please note these orders will not ship without approval from us or the Buyer of the specialty retail store.

This is only for specialty orders. All major dealer orders will ship as planned unless directed otherwise.

We will all get through this together. Please stay safe!

xoxo,
Suzi, Erin and Kate
The Curtis Group Sales

The Story of Kari Traa, the Brand

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How did Norwegian Olympic mogul skier, Kari Traa, go from skiing bumps to running an international business that has been going strong for 18 years? Read on this article from Gear Junkie to find out!

https://gearjunkie.com/kari-traa-ski-womens-girls-apparel-brand

Buff Brand Products at the New England Boat Show

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This weekend, Erin is representing Buff Brand Products in the Goose Hummock booth at the New England Boat Show.

Erin may not know the difference between a shark and a trout but she can sell the shit out of a Buff!

Buff makes multifunctional headwear for all types of outdoor activities including fishing, to protect you from insects and sun.

Many products are UPF 50+, made for marine environments, and made from recycled bottles! Not to mention, they come in great fishing related designs – whether it be salt or freshwater fishing you are into.

There is a Buff Brand Product for every activity and store. For more information, please get in touch!

Bob’s Sport Chalet – Avon Grand Opening

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Some pics from a fun evening at Bob’s Sports Chalet’s grand opening of the Avon location on November 7, 2019. Bob’s Sport’s Chalet specializes in outdoor gear and clothing for ski, snowboard and hiking. They offer several brands represented by The Curtis Group Sales.

They have a nice selection of Kari Traa.

 

As well as Prana for men.

And Pistil hats!

Lot’s of shopping.

And wood fired pizza too!

It was a fun night hanging out with lot’s of industry friends!

 

 

And despite having to brave the elements…the waffle cabin was a big hit!

For more info on the new store: https://sgbonline.com/bobs-sports-chalet-to-open-second-store/

Prana Post-Labor Day Promo

Stock up on Prana for fall

Prana Labor Day Promo 2017

Prana Free 3-Day Shipping Promo

Free 3-day shipping on all at once orders placed between 9/8 – 9/15/17. Orders must be placed on the dealer site dealer.prana.com .This offer valid for US dealers only. Cannot be applied to existing open orders.

Celebrate Yourself with Kari Traa

Kari Traa Celebrate Yourself

Today, women are bombarded with messages about unrealistic standards of beauty. They are exposed to an extreme amount of pressure to fulfill and maintain standards of beauty, which are set forth by the media, brands and influencers. The quest for perfection has backfired. It does not contribute positively to women’s lives.

Right now, more than 8 out of 10 Nordic women feel uncomfortable with their own body. The majority find themselves doubting their own potential and worth because they can’t live up to an unattainable beauty ideal. This has a negative impact on the lives of many women and in the worst scenarios: exercise turns into an obsession, enjoying food becomes impossible, and choosing the right outfit is a nightmare. The reality is that women come in many shapes and sizes – and that’s a relief. The world would be so boring if we all looked alike.

At Kari Tara, we believe that daring to stand out from the crowd and being our own colorful self is the way forward. We want women to liberate themselves from unreasonable expectations to beauty, exercise and appearance. Because no matter the size of your thighs or the width of your waist, the distance you run or your diet, we believe that you are best fit to pursue your goals and live your life. Celebrate your own goals and what you accomplish. Celebrate your friends and family. Celebrate your body. Celebrate your mind. Celebrate YOURSELF.

Buff Summer Show Specials 2017

Buff Summer Show Specials 2017

Summer show season is here! Place a Buff® Brand Products order by 8/1/17 for shipping by 9/1/17 and get free shipping! Be sure to enter promo code SUMMER17SPECIAL in the notes at checkout.

Girls Just Wanna Have Fun at EORA Summer 2017

The girls from The Curtis Group having fun at the EORA Summer 2017 show.

The Curtis Group was in Manchester, New Hampshire this past month at the Eastern Outdoor Reps Association (EORA) Summer 2017 Show. We were showing spring/summer 2018 for Pistil, Prana, Buff and Bronwen.

Erin and Ali of The Curtis Group showing Prana to a buyer at the EORA summer 2017 show.

As usual, it was a busy show for us. So good to see so many buyers we have not seen since in a while. It was great to have Ali, a former buyer for Outdoor Gear Exchange, working with us. Her upbeat attitude and zest for life are contagious!

Suzi's daughter Siena working the EORA Summer 2017 show with her mom.

This year Suzi’s oldest daughter, Siena joined the fun. She worked the Prana line like a champ. The outdoor industry just might be in her genes! It was fun to have her on the road with us.

Annie Beck of The Curtis Group working Pistil at the EORA Summer 2017 show.

Annie was busy working summer 2018 accessories at the EORA summer 2017 show. Pistil is certainly growing thanks to her hard work.

The hard working girls of The Curtis Group at the EORA Summer 2017 show.

The hard-working girls of The Curtis Group, (L–>R) Erin Burns, Siena Curtis, Suzi Curtis, Annie Beck and Ali Sasfransky at the EORA Summer 2017 show.

 

Buff Hires Marketing and PR Firm Traditions Media

Original Multifunctional Headwear Brand Adds Reinforcements

Buff, Inc. Taps Traditions Media for Media Communications Role

Santa Rosa, California (June 20, 2017) – For over a quarter century, BUFF® has been an integral element of America’s outdoors tradition; so, it seems perfectly fitting that the company’s U.S. subsidiary, has retained Traditions Media for marketing and public relations services.

Billing itself as “The Anti-Agency Agency,” the Minneapolis-based outfit specializes in progressive public relations, media buying, media communications and social media for the outdoor industry. Led by seasoned marketer, Noel Vick, Traditions roots its reputation in a well-documented track record of power-branding and influencer marketing strategies designed to move the needle.

“The team of communications specialists at Traditions Media brings not only an energy and enthusiasm befitting the BUFF® image, but also the proven skills and experience to advance our message of superior design and acute attention to the needs of outdoor sports enthusiasts,” said Shirley Brunetti, Vice President and General Manager of Buff, Inc. “We’re particularly pleased that Traditions Media works closely with the fishing, hunting and paddle sports communities — all activities with clear applications for many BUFF® products.”

Having invented the tubular headwear category 25 years ago, BUFF® now offers a versatile lineup of performance headwear, as well as arm and hand protection serving anglers, hunters, kayakers, cyclists, runners, campers and anyone pursuing their outdoor passion.

Buff sticking a stake in the ground

With a nod to Traditions Media’s tenured presence in the outdoors industry and its zeal for creative storytelling, Brunetti describes this as a good fit for the company committed to making sure that comfort comes with stylish flair.

“From our original multifunctional headwear and headbands to our gloves and UV arm sleeves, BUFF® continues to optimize the outdoors experience,” Brunetti said. “We are confident that Traditions Media brings the expertise to help us promote the BUFF® brand in a diverse array of activities.”

Noting his whole-hearted agreement, Vick adds this: “If it weren’t for sunburn, bug bites and chilly winds, the great outdoors would be absolutely perfect. But thanks to BUFF®, those concerns are minimized so the fun can be maximized.

“This is really a great story that anyone who enjoys being outside needs to hear. It’s our job to tell that story and, you know what, we’re super excited to tell it, because this team of anglers, paddlers, bikers and hunters at Traditions Media would gladly trade fresh air for AC any day — we just don’t want to do it without our BUFF®!”

Buff: Sticking a stake in the ground.
ABOUT BUFF®
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® models are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, Ca

MEDIA CONTACTS:
Noel Vick
Traditions Media
[email protected]
612-708-7339

Dena Vick
Traditions Media
[email protected]
501-749-4575

Buff® Brand Products July 4 Promo

Retailers order your Original Buff® America now

for delivery by 4th of July

Order Buff Brand Products Original Buff America for 4th of July** Note: Half Buff® is on left, Original Buff® is on right. **

click here to order button

Lahout’s So Cute!

Great visual merchandising by the cash wrap at America’s oldest ski shop, Lahout’s in Littleton, New Hampshire. This metal and wood shelf is perfect to showcase small impulse items like hats, glasses and picture frames. The repetition helps to keep the small space from looking cluttered or messy and can really showcase a lot of product in a relatively small, and otherwise pretty unusable area.

 

Visual merchandising at Lahout's in New Hampshire near the cash wrap showcasing small impulse items.

Nice pants!

Lahout's staff members in front of the cash wrap visual merchandising that includes PrAna hats among the other small impulse items.