Archives for 2017
Prana Post-Labor Day Promo
Stock up on Prana for fall
Prana Free 3-Day Shipping Promo
Free 3-day shipping on all at once orders placed between 9/8 – 9/15/17. Orders must be placed on the dealer site dealer.prana.com .This offer valid for US dealers only. Cannot be applied to existing open orders.
Celebrate Yourself with Kari Traa
Today, women are bombarded with messages about unrealistic standards of beauty. They are exposed to an extreme amount of pressure to fulfill and maintain standards of beauty, which are set forth by the media, brands and influencers. The quest for perfection has backfired. It does not contribute positively to women’s lives.
Right now, more than 8 out of 10 Nordic women feel uncomfortable with their own body. The majority find themselves doubting their own potential and worth because they can’t live up to an unattainable beauty ideal. This has a negative impact on the lives of many women and in the worst scenarios: exercise turns into an obsession, enjoying food becomes impossible, and choosing the right outfit is a nightmare. The reality is that women come in many shapes and sizes – and that’s a relief. The world would be so boring if we all looked alike.
At Kari Tara, we believe that daring to stand out from the crowd and being our own colorful self is the way forward. We want women to liberate themselves from unreasonable expectations to beauty, exercise and appearance. Because no matter the size of your thighs or the width of your waist, the distance you run or your diet, we believe that you are best fit to pursue your goals and live your life. Celebrate your own goals and what you accomplish. Celebrate your friends and family. Celebrate your body. Celebrate your mind. Celebrate YOURSELF.
Buff Summer Show Specials 2017
Summer show season is here! Place a Buff® Brand Products order by 8/1/17 for shipping by 9/1/17 and get free shipping! Be sure to enter promo code SUMMER17SPECIAL in the notes at checkout.
Girls Just Wanna Have Fun at EORA Summer 2017
The Curtis Group was in Manchester, New Hampshire this past month at the Eastern Outdoor Reps Association (EORA) Summer 2017 Show. We were showing spring/summer 2018 for Pistil, Prana, Buff and Bronwen.
As usual, it was a busy show for us. So good to see so many buyers we have not seen since in a while. It was great to have Ali, a former buyer for Outdoor Gear Exchange, working with us. Her upbeat attitude and zest for life are contagious!
This year Suzi’s oldest daughter, Siena joined the fun. She worked the Prana line like a champ. The outdoor industry just might be in her genes! It was fun to have her on the road with us.
Annie was busy working summer 2018 accessories at the EORA summer 2017 show. Pistil is certainly growing thanks to her hard work.
The hard-working girls of The Curtis Group, (L–>R) Erin Burns, Siena Curtis, Suzi Curtis, Annie Beck and Ali Sasfransky at the EORA Summer 2017 show.
Buff Hires Marketing and PR Firm Traditions Media
Original Multifunctional Headwear Brand Adds Reinforcements
Buff, Inc. Taps Traditions Media for Media Communications Role
Santa Rosa, California (June 20, 2017) – For over a quarter century, BUFF® has been an integral element of America’s outdoors tradition; so, it seems perfectly fitting that the company’s U.S. subsidiary, has retained Traditions Media for marketing and public relations services.
Billing itself as “The Anti-Agency Agency,” the Minneapolis-based outfit specializes in progressive public relations, media buying, media communications and social media for the outdoor industry. Led by seasoned marketer, Noel Vick, Traditions roots its reputation in a well-documented track record of power-branding and influencer marketing strategies designed to move the needle.
“The team of communications specialists at Traditions Media brings not only an energy and enthusiasm befitting the BUFF® image, but also the proven skills and experience to advance our message of superior design and acute attention to the needs of outdoor sports enthusiasts,” said Shirley Brunetti, Vice President and General Manager of Buff, Inc. “We’re particularly pleased that Traditions Media works closely with the fishing, hunting and paddle sports communities — all activities with clear applications for many BUFF® products.”
Having invented the tubular headwear category 25 years ago, BUFF® now offers a versatile lineup of performance headwear, as well as arm and hand protection serving anglers, hunters, kayakers, cyclists, runners, campers and anyone pursuing their outdoor passion.
With a nod to Traditions Media’s tenured presence in the outdoors industry and its zeal for creative storytelling, Brunetti describes this as a good fit for the company committed to making sure that comfort comes with stylish flair.
“From our original multifunctional headwear and headbands to our gloves and UV arm sleeves, BUFF® continues to optimize the outdoors experience,” Brunetti said. “We are confident that Traditions Media brings the expertise to help us promote the BUFF® brand in a diverse array of activities.”
Noting his whole-hearted agreement, Vick adds this: “If it weren’t for sunburn, bug bites and chilly winds, the great outdoors would be absolutely perfect. But thanks to BUFF®, those concerns are minimized so the fun can be maximized.
“This is really a great story that anyone who enjoys being outside needs to hear. It’s our job to tell that story and, you know what, we’re super excited to tell it, because this team of anglers, paddlers, bikers and hunters at Traditions Media would gladly trade fresh air for AC any day — we just don’t want to do it without our BUFF®!”
ABOUT BUFF®
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® models are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, Ca
MEDIA CONTACTS:
Noel Vick
Traditions Media
[email protected]
612-708-7339
Dena Vick
Traditions Media
[email protected]
501-749-4575
Buff® Brand Products July 4 Promo
Retailers order your Original Buff® America now
for delivery by 4th of July
** Note: Half Buff® is on left, Original Buff® is on right. **
Pistil Spring 18 at EORA June 2017
Come see the new Pistil Spring 18 line
at the EORA show in Manchester, NH
June 20 – 22, 2017
Lahout’s So Cute!
Great visual merchandising by the cash wrap at America’s oldest ski shop, Lahout’s in Littleton, New Hampshire. This metal and wood shelf is perfect to showcase small impulse items like hats, glasses and picture frames. The repetition helps to keep the small space from looking cluttered or messy and can really showcase a lot of product in a relatively small, and otherwise pretty unusable area.
Nice pants!
Why Organic Cotton Matters
Organic cotton is something that Prana does not take for granted. 84% of the cotton they use in their product line is organic. When a consumer buys organic cotton they are saying they want to make the world a better place because they care about the farmers and the communities in which that cotton was grown in.