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The Curtis Group

Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales

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Buckets, Baskets and Wooden Crates

November 13, 2016
Found objects make great visual merchandising props.

Unusual visual merchandising props

Sometimes the most unusual found objects make the best visual merchandising props. At this chic shop in Bozeman, Montana they used old sewing room items to display this selection of women’s jewelry beautifully. The vintage, and well-used stained muslin sleeve ironing board works well to focus your eye on a collection of similar small items like earrings. The bust forms uphold the sewing room theme, while displaying necklaces nicely. Old wooden shoe lasts and large wooden bobbins with thread on them could work well here too. Multiple heights and textures create interesting lines for the eyes to follow and will make the shopper look more closely at what it is that you are displaying.

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Paint a picture

Literally. This clean black and white image of a bulls scull works perfectly near the very ornate and colorful western boots. It sets the tone without stealing the show from these beautiful (neatly lined up) boots.

bozeman-mt_img_5620

Recycle household items

Make a habit of going to yard sales and barn sales. Keep you eyes open for anything that could be used as a visual merchandising prop. Buckets, baskets, wooden crates work great to showcase products! The contrast of wood, galvanized metal and painted metals also makes a nice visual. Also vintage suitcases and coolers are perfect for visual merchandising because they can be stacked on top of each other to create layers and depth.

Category: Merchandising IdeasTag: visual merchandising

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