The Curtis Group
Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales
How did Norwegian Olympic mogul skier, Kari Traa, go from skiing bumps to running an international business that has been going strong for 18 years? Read on this article from Gear Junkie to find out!
https://gearjunkie.com/kari-traa-ski-womens-girls-apparel-brand
A good time was had by all at the 2nd annual Ladies Lope at Fleet Feet of West Hartford on November 16, 2019.
It was a cold, but fun run!
Kari Traa is one of the hottest brand in Europe…and at Fleet Feet!
Some pics from a fun evening at Bob’s Sports Chalet’s grand opening of the Avon location on November 7, 2019. Bob’s Sport’s Chalet specializes in outdoor gear and clothing for ski, snowboard and hiking. They offer several brands represented by The Curtis Group Sales.
They have a nice selection of Kari Traa.
As well as Prana for men.
And Pistil hats!
Lot’s of shopping.
And wood fired pizza too!
It was a fun night hanging out with lot’s of industry friends!
And despite having to brave the elements…the waffle cabin was a big hit!
For more info on the new store: https://sgbonline.com/bobs-sports-chalet-to-open-second-store/
Today, women are bombarded with messages about unrealistic standards of beauty. They are exposed to an extreme amount of pressure to fulfill and maintain standards of beauty, which are set forth by the media, brands and influencers. The quest for perfection has backfired. It does not contribute positively to women’s lives.
Right now, more than 8 out of 10 Nordic women feel uncomfortable with their own body. The majority find themselves doubting their own potential and worth because they can’t live up to an unattainable beauty ideal. This has a negative impact on the lives of many women and in the worst scenarios: exercise turns into an obsession, enjoying food becomes impossible, and choosing the right outfit is a nightmare. The reality is that women come in many shapes and sizes – and that’s a relief. The world would be so boring if we all looked alike.
At Kari Tara, we believe that daring to stand out from the crowd and being our own colorful self is the way forward. We want women to liberate themselves from unreasonable expectations to beauty, exercise and appearance. Because no matter the size of your thighs or the width of your waist, the distance you run or your diet, we believe that you are best fit to pursue your goals and live your life. Celebrate your own goals and what you accomplish. Celebrate your friends and family. Celebrate your body. Celebrate your mind. Celebrate YOURSELF.
The designs in the Kari Traa 2016 collection are bright and fun. What started out as a small selection of feminine headwear has grown into a complete and extensive brand for women. With unmistakable designs and a strong color palette the collection stands out from the crowd.
The Kari Traa 2016 collection is designed to fit the female body, but still meet the rigorous demands of an active, sporty and adventurous lifestyle. The line features base layers, fleece, workout wear, lifestyle apparel, sports underwear and accessories.
The Kari Traa brand started as a hobby for champion freestyle skier Kari Traa knitting beanies in between training and competing and customizing her own ski wear. It has turned into the fastest growing sports brand in Europe. Available internationally since 2006 and in the US since 2015, the brand has grown consistently year over year.
