The Curtis Group

Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales

Archives for November 2016

Prana Sponsors Event at EMS in North Conway

The Curtis Group helped outfit the staff at Eastern Mountain Sports in Prana for their November 2016 Women’s Night event at the store in North Conway, NH. Don’t they look great? This is just one of the many ways The Curtis Group and our brands can partner in your success.

The registration line at Women's night at Eastern Mountain Sports in North Conway, NH November 2016. This event was sponsored in part by Prana and The Curtis Group.
Registration went smoothly and everyone loved their “goodie bags”.

Eastern Mountain Sports reported they had 75 attendees for their November 2016 event. All attendees really seemed to enjoy everything; from topics addressed, the raffle prizes and all the shopping.

Women's night at Eastern Mountain Sports in North Conway, NH November 2016 was well attended. This event was sponsored in part by Prana and The Curtis Group.
A great group of ladies attended the event. All ages and interests.

Are you currently one of our retailers? Do you have an idea for an event but need some sponsors to get it off the ground? Do you need help promoting or marketing? Or maybe you need a little something for your staff who will generously donate their time for the event? And then there’s always raffle prizes or goodie bag schwag. We can usually help there too. Talk to us.

The Not Impossible Mission of the Conscious Consumer

Are you a part of the conscious consumer movement?

It’s about trying to live a healthy, inspired lifestyle. Pursuing your passions. It’s about trying to make a difference. Learn more about Prana’s sustainability mission and the simple choices you can make to effect change in the fashion and textile industry.

Buckets, Baskets and Wooden Crates

Unusual visual merchandising props

Sometimes the most unusual found objects make the best visual merchandising props. At this chic shop in Bozeman, Montana they used old sewing room items to display this selection of women’s jewelry beautifully. The vintage, and well-used stained muslin sleeve ironing board works well to focus your eye on a collection of similar small items like earrings. The bust forms uphold the sewing room theme, while displaying necklaces nicely. Old wooden shoe lasts and large wooden bobbins with thread on them could work well here too. Multiple heights and textures create interesting lines for the eyes to follow and will make the shopper look more closely at what it is that you are displaying.

bozeman-mt_img_5627

Paint a picture

Literally. This clean black and white image of a bulls scull works perfectly near the very ornate and colorful western boots. It sets the tone without stealing the show from these beautiful (neatly lined up) boots.

bozeman-mt_img_5620

Recycle household items

Make a habit of going to yard sales and barn sales. Keep you eyes open for anything that could be used as a visual merchandising prop. Buckets, baskets, wooden crates work great to showcase products! The contrast of wood, galvanized metal and painted metals also makes a nice visual. Also vintage suitcases and coolers are perfect for visual merchandising because they can be stacked on top of each other to create layers and depth.