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The Curtis Group

The Curtis Group

Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales

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Why Organic Cotton Matters

January 6, 2017
Prana uses organic cotton.

When a consumer buys organic cotton they are saying they want to make the world a better place because they care about the farmers and the communities in which that cotton was grown in.

Organic cotton is something that Prana does not take for granted. 84% of the cotton they use in their product line is organic. When a consumer buys organic cotton they are saying they want to make the world a better place because they care about the farmers and the communities in which that cotton was grown in.

Category: Inside the BizTag: prana

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