Some pictures from the road of excellent mercantile merchandising.
Using Mercantile Merchandising Strategies
Merchandising Ideas
Tips and tricks from the trade for killer visual merchandising.
Tips and tricks from the trade for killer visual merchandising.
Lahout’s So Cute!
Great visual merchandising by the cash wrap at America’s oldest ski shop, Lahout’s in Littleton, New Hampshire. This metal and wood shelf is perfect to showcase small impulse items like hats, glasses and picture frames. The repetition helps to keep the small space from looking cluttered or messy and can really showcase a lot of product in a relatively small, and otherwise pretty unusable area.
Nice pants!
Buckets, Baskets and Wooden Crates
Unusual visual merchandising props
Sometimes the most unusual found objects make the best visual merchandising props. At this chic shop in Bozeman, Montana they used old sewing room items to display this selection of women’s jewelry beautifully. The vintage, and well-used stained muslin sleeve ironing board works well to focus your eye on a collection of similar small items like earrings. The bust forms uphold the sewing room theme, while displaying necklaces nicely. Old wooden shoe lasts and large wooden bobbins with thread on them could work well here too. Multiple heights and textures create interesting lines for the eyes to follow and will make the shopper look more closely at what it is that you are displaying.
Paint a picture
Literally. This clean black and white image of a bulls scull works perfectly near the very ornate and colorful western boots. It sets the tone without stealing the show from these beautiful (neatly lined up) boots.
Recycle household items
Make a habit of going to yard sales and barn sales. Keep you eyes open for anything that could be used as a visual merchandising prop. Buckets, baskets, wooden crates work great to showcase products! The contrast of wood, galvanized metal and painted metals also makes a nice visual. Also vintage suitcases and coolers are perfect for visual merchandising because they can be stacked on top of each other to create layers and depth.