Organic cotton is something that Prana does not take for granted. 84% of the cotton they use in their product line is organic. When a consumer buys organic cotton they are saying they want to make the world a better place because they care about the farmers and the communities in which that cotton was grown in.
The Curtis Group
Selling the outdoor life: PrAna, Pistil, Kari Traa, TOMS, and Skida marketing and sales